According to Kyle (2006) the basic marketing processes are:
1). Analyzing the customers and the business environment in order to
2) identify key opportunities to better and more profitably meet customer needs,
3) figuring out how to act on those opportunities, and then
4) implementing your plan.
Analyzing customers and business environment means identifying your target market, knowing their buying patterns and other pertinent information and also knowing the competition since they form part of business environment.
Identify key opportunities to meet customer needs. Once the market is identified, know the needs that the company can cater to.
Figure out how to act on opportunities is finding ways to explore and exploit these opportunities and translate them into profits.
Implementing the plan means carrying out or executing the plan in the course of doing business.
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