4 Ps of Wedding Travel Package Marketing

4 Ps of wedding travel package marketing help the business determine the viability of this business strategy to lure potential clients.

The 4Ps of marketing are applied in wedding travel packages to determine the effectiveness of this growing air travel market strategy. If you are planning a destination weddings or honeymoon get-away to some exotic places, wedding travel packages can help save money.

Product

The product is the Wedding Travel Package for a group of 10 or more people going to a similar destination city with the desire to attend a wedding ceremony or an after-wedding party or a commitment ceremony. This is good for couples who intend to transport their family or friends to a specific destination to celebrate the wedding.

This is a very good way to save money on group travels. Not only that, the group can also avail of amenities/perks offered by the airline specifically for a group of ten or more people traveling together. The airfare savings may not be that enormous but it can add up and it does help make your travel more comfortable. Also, the bride and groom get to enjoy some incentives for bringing their pals along.

Price

Depending on the airline, the price of the wedding travel package could be anywhere between five to 10 per cent discount on regular, published airfare price or the lowest applicable air fare. The savings may not be that huge but it is definitely cheaper compared to what one pays when traveling alone. Also, if one has frequent flyer miles there will be more discounts to enjoy. Discounts however do not extend to restricted fares and excluded sale fare inventories.

Promotion

Some airlines have complimentary wedding invitation inserts to inform out of town guests of the discount. The information drive on wedding travel packages are directed towards bride and grooms/ the couples or the travel planner.

Airlines provide perks or incentives to the travel planner such as 2,500 bonus flyer miles. Bride and groom who prearranged the discounts also get incentives such as first-class upgrades for the couple.

Newspaper advertisements also help promote wedding travel packages. American Airlines promoted wedding travel packages through interviews published in the papers, television appearances and the internet. Most airlines provide information on group travel discounts in their websites.

Place

One can avail of the promo by booking online or by calling the support desk of the airline. Most airlines offer discounts for group travel that is why it is always good to ask even if they do not advertise. Also, if the airline does not specifically promote a wedding travel program, then one can always negotiate for price deals that can translate to fare discounts for a group of 10 travelers or so.

One can also book through a human travel agent or reservationist instead of online. Let the person know the purpose of your travel and the number of people traveling with you to be able to avail of discounts.

Group travelers can avail of discounts to any destination the airline flies to. It is not limited to the US territories alone. It extends to their flights in Europe, Asia, Africa and other wonderful destinations the couple choose to celebrate their wedding.